Kantar Service Measurement Postal Panels Terms and Conditions
These terms and conditions (the “Agreement”) govern your participation as a Panellist in Kantar’s research projects conducted through its Service Measurement Postal Panels. By joining any one of these panels, you acknowledge that you have read, understood, and agreed to comply with the Agreement, and that you have read and understood our Privacy Notice and Cookie Notice available on the relevant Postal Panel website.
Please review all the information provided carefully before proceeding.
For the purpose of this Agreement:
“Kantar” refers to Kantar UK Limited whose registered address is TNS House, Westgate, London, W5 1UA.
“Panellist(s)” refers to the individual(s) who have registered and actively participate in the research projects conducted through Kantar’s Postal Panels.
“Postal Panels” refers to the panels managed and owned by Kantar for service-measurement related market-research projects.
Kantar exclusively owns and operates the Postal Panels. These panels provide registered Panellists with opportunities to partake in various online and offline activities related to market-research. Activities may be conducted directly by Kantar or in collaboration with third parties engaged by Kantar.
Panellist Eligibility and Registration
To join Kantar’s Postal Panels, individuals must be 18 years or older and have completed the registration process. Registering is necessary to notify Kantar of your interest in joining the Postal Panel. Once you’ve finished the initial registration form on our website and submitted the necessary details, we will contact you to share openings on our Postal Panels and will extend an invitation for you to participate as soon as an appropriate opportunity becomes available. Kantar reserves full discretion to register, or deny the registration of, any individual.
Panellists’ Rewards
The rewards we offer for participation in the Postal Panel will depend on you carrying out your tasks on the project as agreed. When we invite you to join the Postal Panel, we will explain the details of the incentive plan that applies for your role as Panellist in the project. By accepting the invite, you agree to the rewards structure as it was explained to you.
When your participation on the Postal Panel terminates, you will also stop earning rewards or entries to our prize draws. Reward schemes are specific to each survey and should your participation on any survey come to an end, access to your rewards account will cease, and you will be unable to redeem your points balance after a defined period, which will be communicated to you at the end of your participation.
Panellist Participation
Your involvement in the Postal Panels is subject to your compliance to the terms of this Agreement and any related policies as provided to you by Kantar. Should there be any violation, dishonest conduct, or non-compliance (as assessed by Kantar), it may result in the termination or suspension of your panel account. Such measures could limit your ability to use the relevant Postal Panel platform, potentially leading to the forfeiture of accumulated points, incentives, and rewards.
To ensure compliant participation, Panellists must follow the requirements set out below at all times.
1. Confidentiality:
As a Panellist, you may access proprietary or confidential data from Kantar or its partners. It is your responsibility to maintain strict confidentiality and refrain from disclosing any information obtained through your involvement in the Postal Panels, surveys, questionnaires, or other market research activities. This data should be used solely for your participation aligned with this Agreement. If there is any unauthorized access, use, or disclosure of this confidential information, please notify Kantar immediately.
2. Accurate Panel Account Information:
Please provide up-to-date information as requested in the registration forms to ensure the authenticity and correctness of your panel account details. It’s important to promptly maintain and update your panel profile information, along with any other data provided to Kantar, to guarantee completeness and accuracy. Typically, registration includes details such as full legal name, date of birth, primary residential address, phone number, and a valid email address.
3. Conduct as a Panellist:
You are allowed only one account specifically for participation in a Postal Panel. Throughout your involvement, please adhere to all applicable laws, regulations, and orders in your jurisdiction. Please avoid any actions that could lead Kantar to breach these regulations. It is essential to engage honestly and diligently in all activities associated with the Postal Panels. Providing inaccurate or deceptive information, including survey responses contradicting previous answers is strictly prohibited. During interactions with Kantar’s support team or any Kantar personnel, you are to maintain respectful and suitable communication. You must avoid transmitting or circulating content that is rude, offensive, obscene, threatening, or otherwise inappropriate.
4. Content Quality
Kantar expects you to participate to a high quality of standards.
Keeping your personal information safe
We take all reasonable steps to keep your personal data accurate, complete, current, and relevant, based on the most recent information provided to us. If you would like to update your personal data, please contact us. We rely on you to help us keep your personal information accurate, complete, and current by answering our questions honestly and you are responsible for ensuring that we are notified of any updates or changes to your personal data. Further details about how we use your personal data can be found in our privacy notice, which is available on our relevant Postal Panel website.
We recommend that you consider the following in reference to the personal information that you will share:
Privacy of other participants
Where necessary to perform your survey task(s), a Postal Panel survey may involve sharing with you the names and addresses of other Panellists participating in the survey. We ask that you treat that information with the same confidentiality as your own personal information, dispose/delete it securely when requested and not share it with others.
User Content
When participating in Kantar's Postal Panels, which includes but is not limited to submitting survey responses, ideas, feedback, or any related information or content (now referred to as “User Content”), you grant Kantar, its partners, and clients a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, and display such User Content worldwide, across all media, for any known purposes, without needing to acknowledge or compensate you.
By providing any User Content, you confirm that you have the lawful right to submit it, and that it's accurate and complete. You must refrain from providing any User Content that:
Any questions, comments, suggestions, original or creative materials, or other information provided to Kantar (not considered as User Content) will become Kantar's sole property, with exclusive rights, including all applicable intellectual property rights.
Intellectual Property and Use of Kantar Content
The materials provided by Kantar, including but not limited to, information, logos, designs, software, and various content (referred to as "Kantar Content"), are owned by Kantar, its suppliers, licensors, and clients and is protected by applicable intellectual property laws.
Kantar grants you a limited, revocable, non-transferable, and non-exclusive, license to use the Kantar Content to the extent necessary for your role as a Panellist under this Agreement. No additional intellectual property rights beyond those expressly detailed in this Agreement are provided.
Use of Kantar Content or any other Kantar-provided sites by the Panellist, that breaches this Agreement or any applicable laws, will result in immediate account closure and the granted license to be revoked.
By accepting this Agreement, you agree to:
Breaching these obligations is deemed to cause irreparable harm to Kantar and if applicable any related third parties. In the case of such breach, Kantar and/or any affected associated-third party can pursue injunctive relief to enforce these obligations without needing proof of actual damages.
Trade marks
As a participant in Kantar’s Postal Panels, you'll encounter Kantar's marks, logos, and other identifying elements, such as product names and service slogans. These elements belong to Kantar, or (if applicable) our suppliers, clients, or any other partners. You must not copy, imitate, or use these elements, either in part or in full, without prior written permission from Kantar or the rightful owner. Any other trademarks, product names, or company names that you might come across during your participation also belong to their respective owners. When you encounter references to products, services, or any other information by trade name, trademark, manufacturer or otherwise, please note that it does not indicate any endorsement, sponsorship, or recommendation by Kantar. All such rights are reserved.
Ending Participation in the Postal Panels
You must diligently comply with this Agreement as a Panellist and Kantar reserves its full discretion to terminate your account as a Panellist for any known or suspected violation. Kantar reserves the right to terminate your account, either due to legal restrictions on necessary panel information processing or for other unspecified reasons. Account closure disables your access to and involvement in the Postal Panels, leading to deletion and forfeiture of accrued points, incentives, and rewards. Your personal data will also be deleted after the retention period described in our privacy notice (as available on the relevant Postal Panel Website). Whilst Kantar may consider reasonable termination appeals during this interval period (see further information about appeals below), once your account is fully closed, accounts cannot be reinstated.
In addition, account suspension may occur at Kantar's discretion in the following scenarios:
Your Right to Close Your Account (Unsubscribe)
To exit the Postal Panel and close your account, visit the applicable Postal Panel website. Closing your account results in immediate closure and forfeiture of points, with personal data deletion in accordance with our privacy notice. If you’re unable to close the account personally, contact the Postal Panel support team through the website for manual closure.
Disclaimers
As a Panellist you and Kantar operate as independent contractors. This Agreement and your involvement in the Postal Panels do not aim to establish or imply any agency, partnership, joint venture, employer-employee, or franchisor-franchisee relationship between you and Kantar.
Your participation in Kantar’s Postal Panels, including any content accessed, is solely at your discretion. Kantar and its affiliates explicitly disclaim all warranties, whether express or implied, regarding the Postal Panels and content, including merchantability, fitness for a particular purpose, title, and non-infringement. Kantar does not guarantee uninterrupted operation or availability of the Postal Panels or content, nor the success or timeliness of any task or submission. Any information you obtain from Kantar regarding the Postal Panels does not create any warranties beyond those explicitly stated in this Agreement.
You may also encounter content that features links or references to information, content, or services provided by third parties (collectively termed "Third-Party Content"). Kantar assumes no responsibility to update or assess such Third-Party Content and does not assert or guarantee the accuracy of information contained within it. Your use of any Third-Party Content is at your own risk.
Certain jurisdictions may limit disclaimers of such warranties, and your rights may vary accordingly.
Limitation of Liability
Kantar, its clients or any third parties providing services on Kantar’s behalf, won't be held liable for indirect, incidental, special, or consequential damages, like loss of profits, goodwill, use, data, or other intangible losses. This applies whether Kantar, any of its clients or third parties providing services on Kantar’s behalf, were advised of these potential damages, arising from your access to, or use of the Postal Panels or any content. In certain jurisdictions, the exclusion or limitation of liability for consequential or incidental damages may not be applicable.
Kantar's, its clients or any third parties providing services on Kantar’s behalf maximum total liability to you under this Agreement, whether in contract, tort, or otherwise, is the greater of (a) any amounts paid by Kantar to you under this Agreement in the twelve months before the claim, and (b) the equivalent of £1,000 in your local currency.
Panellists shall indemnify Kantar, its clients or any third parties providing services on Kantar’s behalf from any expenses, damages, liabilities, including reasonable legal fees (if applicable in your jurisdiction), related to your User Content, participation in Kantar's Postal Panels, the rights of any relevant third party or any other breach occurring under of this Agreement.
General Legal Notices
By joining Kantar’s Postal Panels, you agree to receive electronic communications from Kantar. These communications may include notices about your account and information relevant to the Postal Panels. You acknowledge that any notifications, agreements, disclosures, or other communications sent by Kantar electronically fulfil legal communication requirements, including those mandating written correspondence.
Kantar's inaction in a particular circumstance doesn't forfeit its ability to act in that or similar circumstances. Any provision in this Agreement found invalid, unlawful, or unenforceable will be removed, while the remaining provisions will remain valid and effective. Provisions in this Agreement that should survive post-termination include but are not limited to terms relating to liability limitations, disclaimers, intellectual property and trademarks.
This Agreement is governed by the laws and jurisdiction of England and Wales. Any disputes related to the Postal Panels, or this Agreement must be initiated within one year of the claim's occurrence and exclusively in the court within this territory.
We maintain the right to alter, modify, supplement, or delete sections of this Agreement at our sole discretion, with any updates reflecting a revised "last updated" date (as indicated below). If substantial changes occur, we may notify you via email and request your agreement to these changes. It's your responsibility to review and comply with the latest version of the Agreement. Your ongoing participation in the Postal Panels will signify your acceptance of the most recent version of this Agreement.
Last updated: 07/07/2026
Contact Information
Questions regarding this Agreement or complaints about our policies and practices should be sent to the Quality and Information Security Team via email at QIS@kantar.com or in writing to ‘Quality and Information Security, 30 Stamford Street, London, SE1 9LQ’. We will investigate all complaints and attempt to resolve those that we find are justified.
If you have any questions or concerns about your personal data, you may contact Kantar’s Data Protection Officer by emailing DataProtection@kantar.com. Please include relevant background information about your questions or concerns, such as the name of the relevant Postal Panel and your basic account details, where applicable.
We are a Kantar Group Company. Our registered name and address are Kantar UK Ltd, TNS House, Westgate, London W5 1UA (company number 3073845).